Cool Zone was originally incorporated in state of Delaware on September 8, 1993. The business was founded in Los Angeles to develop outdoor cooling-heating products and service for use in the leisure, consumer and industrial marketplace. The overall marketing goal was to lease/or sell these cooling-misting systems to highly visible markets such as sports, concerts, fairs and festivals. Christopher Miehl started a Company named Cool Zone Products and Promotions with two other partners. It was moved to San Diego in 1995 and operated there until 1999. Cool Zone was the first Company that ever placed a “Misting Fan” or a “Sideline Cooling System” on the sideline of a NCAA or NFL football game.
During the 1993 Season, Cool Zone placed its new unique ‘Misting Fans” on the sideline of every USC home game. This was a revolutionary break through because no one had ever done this before and since every NFL and major NCAA football program has some type of sideline cooling and or heating on their sidelines. The Aloha Bowl in Hawaii contacted USC asking about the Misting Fans they used at their sideline.An agreement was reached to supply both BYU and Kansas State these new Sideline Misting Fans. The Buffalo Bills saw them at the Aloha Bowl and contacted Cool Zone to supply these Misting Fans at the AFC Championship Game in Miami that year.
Afterwards the NFL had Cool Zone supply these Misting Fans for both the Buffalo Bills and Dallas Cowboys at the Super Bowl in PASADENA at the Rose Bowl. This Super Bowl not only featured Cool Zone Misting Fans but the half time show was Garth Brooks and Michael Jackson. In 1995, Cool Zone was first commissioned by the NFL to supply its Misting Fans at the Pro Bowl in Hawaii. Cool Zone was an undercapitalized start-up company traveling a rocky road but we were able to accomplish some amazing things including the first misting fans on the sidelines of football games.
In addition Cool Zone provided the it’s patented Inflatable Misters at World Cup 1994, Woodstock 1994 and its Misting Systems throughout the Olympics in 1996. Christopher Miehl personally negotiated the contract between Coca Cola and Cool Zone to place Coca Cola Cool Zones at all Six-Flag and Magic Mountain amusement parks around the world. As with many start-up companies Cool Zone was purchased by investment bankers in the late 1990s, brought into bankruptcy by 2000 and then moved from San Diego to Las Vegas. In 1999 Christopher Miehl, one of its founding partner’s left Cool Zone and started his own Company that is a major player in the sideline cooling and heating business, Big Fogg, Inc.
First Misting Fan on a NFL and NCAA sideline
“I am often asked how the first Misting Fan was placed on a football sideline. We were driving in Hemet, CA after looking at a building to do production of a small misting system. It was very hot and Hemet is full of dairy Farms. On the way back to Los Angeles we drove by a farm that had put out a large fan with misting nozzles by his cows to cool them down. The joke was made that the cows looked like big NFL players as they spread out in front of the fans. Then the idea came to us that we should put Misting Fans behind the bench at NFL games that display the Cool Zone name and sells our little patio misting unit.
The first team contacted was USC, who loved the idea, and we set up at every game during the season with them. Then we worked the Aloha Bowl in Hawaii after the season where a member of the Buffalo Bills saw us and used the Misting Fans at the NFL Championship game in Miami that year. Then we set up the Misting Fans at the Super Bowl game between the Dallas Cowboys and Buffalo Bills. Within a year we went from looking at cows in Hemet to the Super Bowl in Pasadena.” – Chris Miehl, Cool Zone Owner
“At the 1994 World Cup, Cool Zone was commissioned by Budweiser to setup (4) Misting Inflatables at different sites. The four sites were Dallas, Orlando, New York and Los Angeles. The day before the start of the world Cup 94 in Los Angeles we still had to build the inflatable for that site. I woke up that morning and drove to Palm Springs to pick up the high-pressure misting systems, and then to San Diego to pick up the Inflatable Mister. The plan was to drive up to Los Angeles and meet in the parking lot of the Rose Bowl and build the Misting Inflatable. On my drive to Los Angeles I ran into a major problem. The freeway was closed down due to OJ Simpson’s famous drive. I pulled over into a hotel in Huntington Beach and slept a few hours awoke at 3 AM. Made it to Rose Bowl around 5 AM and we worked on it together and finished the job around 10:30 that morning.. At 11:00 the executives at Budweiser came by, looked at the Misting Inflatable, approved it, loved what they saw, and walked away within 5 minutes.” – Chris Miehl Cool Zone also entered into an agreement to provide “Cooling Benches” on the field for all the teams at the major stadium sites of play.
“In 1995, Cool Zone entered into an exclusive contract back in 1995 with Coca Cola to build hard structure misting systems “The contract was based on approval from Coca Cola executives. We went back to Atlanta to meet with the President of Coca Cola and show him the systems in 1995 and meet with his approval. However, the structure for the amusement parks needed to be built. We completed the first one in 1995 in San Diego and the executives from Coca Cola came out to take a look at the misting structure. Then Cool Zone was instructed to ship the three thousand pound misting structure to Houston, Texas to see if it worked in the most humid city in the country. If it didn’t fix the problem the deal was off. Cool Zone then shipped the unit to Houston for testing under extreme conditions of heat and humidity. After the success of the test, Coca-Cola purchased multiple Misting Hard Structure Pavilions for use in theme parks in the United States, Canada, Europe and even Australia. Cool Zone represented Coca-Cola’s major activity in their hometown during the Olympics in Atlanta. Under an exclusive agreement, Cool Zone provided 17 High Pressure Misting Structures around the Olympic venue. Coca-Cola Far East, Coca-Cola South Pacific, Brazil, Philippines, Vietnam, Turkey, Uzbekistan, France, Italy, Spain and even Gorky Park purchased Cool Zone cooling products.
Cool Zone has been reborn in the 21st century with the goal to provide premium cooling and heating products in the residential, commercial, military, and industrial and events industry, with excellent customer service and at a reasonable cost. It’s a big world, and at least half of it is hot and getting hotter.